Why it matters

Advanced AI is transforming industries you wouldn’t expect, from tire distribution to heavy equipment sales, proving that the technology’s impact goes far beyond Silicon Valley startups.

The big picture

Dan Caffee, CEO of Voze, helps industrial companies optimize their B2B sales processes using AI (B2B sales teams are groups of salespeople who sell products or services from one business to another, rather than to individual consumers. Think companies selling equipment, materials, or services to other companies).

Voze integrates field data from sales reps with backend systems to help companies “turn data into dollars,” selling the right product to the right customer at the right time.

The company works with clients in heavy equipment, truck sales, manufacturing, and commercial tire distribution, sectors not typically associated with cutting-edge technology.

What they’re saying

“A lot of what you see in the startup world is tech bros making stuff for tech bros,” Caffee says. “But the transformational power of AI goes way beyond just the tech sector.”

On Utah’s business environment: “It feels like in Utah, the government actually is on your side. The state actually wants you to succeed rather than looking for ways of coming after you.”

On AI’s evolution: “For so much of that time, unless you were a massive, massive company with billions of dollars to spend, there were just a lot of constraints on what you could really do. I could see what was going to be possible, but you just couldn’t quite do it. It was so hard. And over the past few years, it’s changed so dramatically that we’re able to actually do the things that I dreamed about doing for so long and now we can do them pretty easily.”

What to expect

More traditional industries will adopt advanced AI not for the sake of being trendy, but because it delivers measurable business value.

Companies that successfully implement AI will have a significant competitive advantage in efficiency and sales optimization.

Utah’s talent pool and business-friendly policies position it as a leading hub for AI innovation beyond traditional tech sectors.

The bottom line

Industrial companies selling rubber tires and heavy machinery are using some of the most advanced AI available because when it provides real value, every industry wants it.